All webmasters and SEOs realise the importance of the first category of links, but how many really understand the importance of internal links?
Sure, they help your visitors find their way around your website. Sure they help the search engines find all of your content. But did you know that internal linking can also help your pages rank better? It sounds obvious, and it should be!
In an experiment on ezSEONews, Dr. Andy Williams ran an experiment to see if internal linking alone could improve the rank of his website. You can read the full report here, but to summarize, this is what he found:
With Google Panda, and then Penguin, you’re a little concerned about using an automated plugins that takes over full control over internal linking. That’s absolutely true. 100% automated tools are a quick way to ranking hell.
We developed C.I.Backlinks in collaboration with Andy Williams. Our primary goal was to create a plugin that would enhance the SEO of a web site, giving visitors a better experience, giving search engines what they want, and improving the rankings of the site.
This plugin has been in development for over a year, and had extensive testing on dozens of sites owned by Andy and his students. Used properly, this plugin has been responsible for a lot of improved search rankings. The best bit is that while automated, you have total control in setting up how your content is inter-linked.
As C.I. Backlinks was being developed and tested, Andy Williams was creating his own tool to analyze the internal linking on his test sites. Amongst other things, this… Read more…